Still sending email newsletters using an email client like Outlook? If you want to measure impact, think twice before hitting send
In the previous blog post, I started a journey about e-newsletters and in that post I suggested that the first step to getting an e-newsletter up and running was to decide which tool you’ll be using for the job. To recap, the job is sending a periodic email to a list of subscribers to inform […]
Introduction to email newsletters for academics
In this blog post, I want to share what I’ve been learning about e-newsletters and why they could be an important tool for academics. Let’s start by defining some key terms. What’s an e-newsletter? An e-newsletter, or email newsletter, is a periodic email sent to a list of subscribers. What’s a subscriber? Subscribers are […]